Marketing Director, Asia
Asia Marketing Director
About Flexport:
At Flexport, we believe global trade can move the human race forward. That’s why it’s our mission to make it easy and accessible for everyone. We’re shaping the future of a $8.6T industry with solutions powered by innovative technology and exceptional people. Companies of all sizes—from emerging brands to Fortune 500s—used Flexport technology to move nearly $19B of merchandise across 112 countries in 2021.
The recent global supply chain crisis has put Flexport center stage as we continue to play a pivotal role in how goods move around the world. At a valuation of $8 billion, we’re experiencing record growth and are proud to have the support of the best investors in the game who believe in our mission, solutions and people. Ready to tackle global challenges that impact business, society, and the environment? Come join us.
As the Asia Marketing Director, you will be responsible for delighting our customers and prospects with a broad spectrum of marketing, communications and PR events across Asia, with emphasis on Greater China and expanding into other Asia countries while we grow in the region. You will lead a high-performing team to plan and implement initiatives and programs for accelerating our brand strategies and business growth.
What you’ll do:
- Develop marketing and client engagement strategies and initiatives for the Asia region to enhance brand awareness, drive sales and grow market share. Then work hands-on with members of the Marketing team to deliver each initiative on the marketing calendar, within budget and on time
- Develop regional digital and social media strategies in line with global guidelines and campaigns, leveraging local insights and influencers to build brand awareness and grow business
- Work closely with key partners across Flexport to gather audience and commercial insights, develop a data-driven POV on what motivates our buyers, and execute effective, measurable marketing campaigns
- Represent Asia in Flexport’s global marketing & communications community and advocate for the region’s needs. You’ll partner with global communications team to deliver company announcements, product and industry updates in Asia markets
- Engage in market launch and integrations and liaises with respective business leaders to identify support needs per market specificities
- Track responsible budgets and investments, ensuring budgets are managed in a timely manner and evaluate effectiveness and relevant performance metrics
- Lead and develop a team of marketing and communications professionals to accelerate their growth and drive high engagement and performance
- Manage content, social media, creative and marketing agencies and suppliers for identifying market opportunities and delivering aligned impacts.
What you’ll need:
- 12+ years of relevant experience in marketing and marketing leadership, with regional experience in Asia markets. Focus areas should include demand generation/growth marketing, events and content marketing.
- Track record of success in leading lean and high performing teams in a fast-paced MNC environment. Technology company experience preferred.
- Proven ability to succeed in matrixed organizations across demand, marketing, operations, regional functions, global functions and leadership teams
- A solutions-focused mindset; you’re strategic and creative while remaining hands- on
- Analytical skills to digest complex data sets and technical details and deliver actionable insights
- Excellent capability to manage and communicate across a range of stakeholder groups in a timely and professional manner in Chinese and English
- Courage to challenge the status quo when logic and reason require it. See something broken? Let’s fix it.
- 客户解决方案与实施
- 业务支持
- 业务运营
- 客户解决方案
- 海关
- 数据科学与分析
- 软件开发
- 财务
- Flexport 飞协博生态系统
- Flexport.org
- 管理
- 全球品牌
- IT、安全与基础设施
- 法务
- 营销
- 首席执行官办公室
- 首席技术官办公室
- 卓越运营
- 合作关系
- 人力资源
- 产品管理
- 销售
- 供应链运营
- 技术计划管理
- 贸易和财务服务
- 贸易航线管理
- 卡车运输
- 用户体验
- 仓储
- 办公室和设施行政
- 阿姆斯特丹
- 亚特兰大
- 比利时
- 贝尔维尤
- 芝加哥
- 科隆
- 哥本哈根
- 达拉斯
- 法兰克福
- 汉堡
- 香港
- Hong Kong Warehouse
- Kuala Lumpur
- 伦敦
- 洛杉矶
- 迈阿密
- 慕尼黑
- 纽约市
- 凤凰城
- 波特兰
- 三藩市
- 首尔
- 上海
- 深圳
- 新加坡
- 斯图加特
- 瑞典
- 多伦多
- 在美远程工作
More About Flexport